AMIGO

Brief

Differentiating in a market accommodating high number of “private label” brands.
Communicating the promise of Amigo with a unique design.

Solution

In the present day, a PL brand must show distinctness on the shelves with its unique identity having all codes of the premium brands rather than showing similarity to the leading products. We emphasized hygienic production conditions and professionalism with the white colour completing the Amigo logo of the Amigo Nuts Series.  We paid attention to supporting the ‘rich content’ and naturalness promise of the brand with the product images selected. We highlighted the freshness of the product with textures such as linen/ sack cloth accompanying the images. Icons used in the design support the emphasis of the naturalness.