Creating consistent and valuable identity for product lines.
Distinguishing from similar designs in the legumes sector.
Making value added products noticeable on the shelves through the use of efficient and distinct design


We set off from the “content marketing” strategy as first priority. The design shaped by taking inspiration from the richness, natural aspects and healthy living trends of the world’s legumes has been supported with academic studies and unique contents have been created from the history and main benefits of the products to the cooking techniques and delicious ideas. Faces of locals in the countries cultivating legumes became the “faces of packaging” and they have been visualized with codes, special illustrations and icons such as naturalness, flavour and health benefits. In addition to the aesthetic features, we pursued the main goal of creating a design that can answer the questions of consumers with transparency.