Fibril Wet Wipes

Fibril is a major manufacturer and supplier of a variety of personal care and cleaning needs. At the first stage, we create a strong strategy concept in which we identify possible territories for positioning. Understanding the territory of positioning defines key accents in visual identification.
The packaging design was supposed to create the feeling of a modern European brand, transmit the expertise, reliability, typical for the territory of the “Control”, but at the same time demonstrate the care for any type of age.